Your Diary, Full of the Right Jobs. Built and Run for You.
We build and manage the system that attracts the right enquiries, follows up fast, screens them properly and turns more of them into booked quotes.
Leads aren't the problem.
What happens next is.
Most businesses don't need more clicks. They need enquiries answered fast, screened properly and booked in, plus someone chasing the quotes that go quiet. That's where jobs are won or lost.
Slow replies
Most homeowners book whoever answers first.
Shared leads
Quote sites sell the same customer to three or four businesses.
Cold quotes
Old quotes sit in your system and never get followed up.
The Full Diary System
Attract
Ads in your business name, aimed at the customers you actually want.
Respond
Every enquiry gets a text in under 60 seconds, day or night.
Qualify
We screen for location, job type and timing before anything hits your diary.
Book
Qualified customers book straight into your calendar, with reminders.
Follow up
Quotes that go quiet and past customers get brought back.
Three ways to work with us
Start where your business is
Foundation
For trades who want to capture more of the work they already get.
$297 /month
Capture more of the work you already get.
- Lead-generation website
- Missed-call text-back
- Automated quote follow-up
- Google review requests
Scale
For quote-based businesses with an average job of $5,000 or more.
Tailored to your market
The Full Diary System on Meta.
- Meta ads in your business name
- 60-second replies and screening
- Booking, reminders and no-show rebooking
- Weekly numbers
Dominate
For established businesses that want to own their area across every channel.
Tailored to your market
Everything in Scale, plus the channels and creative to dominate your area.
- Google Search ads
- Retargeting across Meta and Google
- 2 new video ads a month from your footage
- Larger exclusive area and monthly strategy call
Results from businesses we work with
“Much love to Matt and the team at Optics Media for the seamless website setup and app, Mudgee Rides transfers have literally taken off since!”
From a handful of enquiries a month to multiple bookings a day.
Ric, Owner, Mudgee Rides
Google review
“They absolutely packed out my Beginner Academy and filled up my Murray River Golf Retreat faster than I expected.”
Beginner Academy sold out. Murray River Golf Retreat houseboats filled.
Wade Hooper, Wade Hooper Golf
Google review, July 2025
“An absolute game-changer for our business.”
Sold 1,682 units in 12 business days through the new system.
Luke Munchenberg, LM Connections
Why Optics
Not another marketing agency
You own everything
Ads run in your name, from your account. You own your ad account, your data and your customer list.
One per area
We work with one business per trade, per area.
Numbers, not reports
Each week you see enquiries, bookings, attendance and sales.
Direct access
You deal with Matt, not an account manager.
Let's look at your numbers.
Book a Growth Assessment. We'll review your current customer acquisition process, find where jobs are being lost and work out whether the numbers make sense for your business.