Privacy Policy

1. Introduction

At Optics Media, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (opticsmedia.com.au) or use our services. We operate in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Optics Media is a digital marketing and lead-generation agency based on the Sunshine Coast, Queensland, Australia.

2. Information We Collect

We only collect personal information that is reasonably necessary for our business functions. The types of information we may collect include:

• Contact Details: Your name, email address, phone number, and business details submitted via our contact forms, audit requests, or booking calendars.
• Service Information: Information about your trade business required to provide our lead-generation services.
• Automated Data: We may collect non-identifying information automatically through cookies and analytics tools, such as your IP address, browser type, and interaction with our website.

3. How We Use Your Information

We use your personal information primarily to provide and improve our services. Specifically, we may use your data to:

• Respond to your enquiries and provide requested information.
• Deliver our lead-generation, website, and SEO services.
• Manage billing and administrative functions.
• Send you marketing communications regarding our services (you can opt out of these at any time).
• Improve our website and user experience.

4. Information Sharing & Disclosure

We do not sell your personal information to third parties.

We may share your information only with trusted third-party service providers who assist us in operating our business and delivering our services (such as our CRM platform, email marketing tools, and hosting providers). These third parties are bound by confidentiality obligations and are only permitted to use your information to perform the services we have requested.

5. Cookies and Analytics

Our website uses cookies to enhance your browsing experience and analyze site traffic. Cookies are small data files stored on your device. You can configure your browser to refuse cookies, though this may limit your ability to use some features of our website. We use standard analytics tools to understand how our site is used, which helps us improve our content and layout.

6. Data Storage & Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorized access, modification, or disclosure. Data is stored securely on modern digital infrastructure. However, no data transmission over the internet can be guaranteed as completely secure.

7. Your Rights & Choices

Under the Australian Privacy Principles, you have the right to request access to, correction of, or deletion of the personal information we hold about you. You may also opt out of receiving marketing communications from us at any time by following the unsubscribe link in our emails or contacting us directly.

To exercise any of these rights, please contact us at matt@opticsmedia.com.au.

8. Children's Privacy

Our services are intended for established trade businesses and professionals. We do not direct our website or services to children, and we do not knowingly collect personal information from anyone under the age of 16.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of any significant changes by posting the new policy on this page with an updated "Last updated" date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Optics Media
Sunshine Coast, QLD, Australia
Email: matt@opticsmedia.com.au