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Electrical Products Manufacturer, Australia
1,682 units of their flagship product sold out in 12 business days.
How LM Connections launched their first D2C ecommerce store and built a scalable system for future product launches.
1,682
Units Sold in 12 Days
40+
Qualified Leads on Waitlist
First
D2C Ecommerce Store
The Challenge
- ✕Flagship product (the Conduit Fin) was relatively unknown
- ✕No lead-generation strategy in place
- ✕Low-converting website with unclear product positioning
- ✕Disconnect between traffic and revenue
What We Built
Full funnel rebuild (top to bottom) with trust assets and lead-capture points
Strategic paid ads across Meta & Google
Repositioned product messaging around time-savings and jobsite professionalism
Email & SMS automation with segmented nurture
CRM integration and backend dashboards
The Results
The campaign successfully sold out 1,682 units in just 12 business days and built a waitlist of 40+ qualified leads. LM Connections successfully launched their first D2C ecommerce store, fully backed by an automated CRM and nurture system capturing leads daily—creating a scalable framework for all future product launches.
"
Working with Optics Media was a game-changer — within weeks we sold out over 1,600 units, built a solid waitlist, and now have a system in place that can scale with every new product launch.
— Luke Munchenberg
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