Back to Results
Transport & Winery Tours, Mudgee NSW
From a handful of enquiries a month to multiple bookings a day.
How Mudgee Rides automated their lead capture and follow-up to become the region's leading premium transport operator.
Daily
Inbound Enquiries
2 Weeks
To Go Live
Expanded
Fleet & Capacity
The Challenge
- ✕Website didn't reflect the premium experience of the brand
- ✕No automated system to capture or follow up leads
- ✕Enquiries slipping through the cracks while owner Ric was on the road
- ✕Time spent chasing enquiries instead of running tours
What We Built
High-converting mobile-optimised website with clear booking CTAs
Automated enquiry management (centralised app/dashboard, instant notifications)
Follow-up automation (SMS/email sequences reducing no-shows)
Google review generation automation
The Results
The new site went live in just 2 weeks. The system now automatically captures leads, sends immediate follow-ups while Ric is driving, and prompts happy customers for reviews. They've gone from a handful of enquiries a month to multiple every day, drastically reduced admin time, and positioned themselves as the region's leading premium transport operator, which allowed them to expand their fleet.
“
Much love to Matt and the team at Optics Media for the seamless website setup and app, Mudgee Rides transfers have literally taken off since!
— Ric, Owner, Mudgee Rides, Google review