Transport & Winery Tours, Mudgee NSW

From a handful of enquiries a month to multiple bookings a day.

How Mudgee Rides automated their lead capture and follow-up to become the region's leading premium transport operator.

Daily

Inbound Enquiries

2 Weeks

To Go Live

Expanded

Fleet & Capacity

The Challenge

✕
Website didn't reflect the premium experience of the brand
✕
No automated system to capture or follow up leads
✕
Enquiries slipping through the cracks while owner Ric was on the road
✕
Time spent chasing enquiries instead of running tours

What We Built

High-converting mobile-optimised website with clear booking CTAs

Automated enquiry management (centralised app/dashboard, instant notifications)

Follow-up automation (SMS/email sequences reducing no-shows)

Google review generation automation

The Results

The new site went live in just 2 weeks. The system now automatically captures leads, sends immediate follow-ups while Ric is driving, and prompts happy customers for reviews. They've gone from a handful of enquiries a month to multiple every day, drastically reduced admin time, and positioned themselves as the region's leading premium transport operator—allowing them to expand their fleet.

Much love to Matt and the team at Optics Media for the seamless website setup and app. Mudgee Rides transfers have literally taken off since! Everything's running schmick and we couldn't recommend them highly enough — thanks guys!

— Ric, Owner, Mudgee Rides

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