HOW LM CONNECTIONS SOLD OUT THEIR FLAGSHIP PRODUCT

CLIENT OVERVIEW

LM Connections is an innovative Australian manufacturer of time-saving tools for electricians. Their flagship product, the Conduit Fin, is designed to dramatically reduce installation time for electrical conduit, especially in commercial and multi-story builds. Founded and run by Luke Munchenberg, LM Connections started as a solution to the repetitive inefficiencies seen on job sites, with a vision to simplify and streamline electrical installations.

Despite having a high-quality and highly functional product, LM Connections struggled to gain traction in the market. Their website was underutilised, leads were sporadic, and the value of the product wasn’t being effectively communicated to their ideal customer segments—high-volume electrical contractors and wholesalers.

THE PROBLEM

Despite having a high-quality and highly functional product, LM Connections struggled to gain traction in the market.

Conduit Fin was relatively unknown in the market.
No lead generation strategy in place

Low-converting website and underperforming campaigns.

Product positioning lacked clarity, and awareness was limited.

A disconnect between traffic generation and actual revenue.

Limited CRM and email automation systems to nurture leads.

ACTIONS TAKEN

We created a custom-built client acquisition system for LM Connections

1. Rebuild The Funnel From Top to Bottom

Develop a complete paid ads funnel from TOF → MOF → BOF.
Install trust-building assets (video, testimonials, datasheets).
Add lead capture points across product and calculator pages.

2. Launch Strategic Paid Ads Across Meta & Google

Use Meta TOF traffic campaigns to generate cheap clicks.
Retarget with BOF lead generation campaigns offering a 20% discount.
Launch Google PMax for high-intent search capture.

3. Reposition Product Messaging

Highlight the core emotional benefits: time savings, pain relief, jobsite professionalism.
Add urgency via stock countdowns and exclusive waitlist access.
Rework headlines, CTAs, and emails for emotional resonance.

4. Implement Email & SMS Automation

Create nurturing sequences segmented by 25mm vs. 40mm interest.
Use automation to follow up instantly and build pre-launch waitlists.
Add scarcity-based email campaigns to drive conversions.

5. Tighten CRM Integration & Backend Automation

Integrate e-Commerce and online order systems.
Segment audiences by interest and install volume.
Build dashboards to track opt-ins, redemptions, and order values.

EXECUTION

We launched TOF traffic campaigns with click costs under $0.08, feeding a retargeting audience that generated leads at <$14. We repositioned the 20% off discount as a limited BOF offer and tested new lead magnets (e.g., datasheets, free sample box). Website pages were updated with urgency-based CTAs, banners, and scarcity messaging.

When the 40mm Conduit Fin sold out, we pivoted mid-month to a waitlist strategy and continued to collect leads while reducing ad spend.

RESULTS

A significant transformation across LM Connection's digital presence, lead generation systems, and sales process.

1,682 units of 40mm Conduit Fin sold out in just 12 business days

40+ qualified leads added to the 40mm waitlist

Launch their first direct-to-consumer eCommerce store
Establish a performance-driven marketing strategy tailored for product-led growth

Build a fully-automated CRM and email nurture system that continues to capture and warm leads daily

Generate waitlist momentum ahead of their next product restock

Create long-term leverage with a system that can scale into new product lines and future campaigns

More importantly, Luke now has the peace of mind that LM Connections has a scalable system to generate demand, nurture leads, and launch products—without having to restart from scratch.

"Working with Optics Media was a game-changer—within weeks we sold out over 1,600 units, built a solid waitlist, and now have a system in place that can scale with every new product launch." — Luke Munchenberg

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Frequently Asked Questions

What exactly does this system do?

This is an all-in-one website and marketing system designed to get more jobs from your website, even when you’re busy on-site.

It does three main things:

- Sends instant replies when you miss calls.

- Automatically follows up on quotes that go quiet.

- Tracks where your jobs come from, so you know what’s actually working.

Do I need an existing website to get started?

Nope. We can create a brand new mobile-optimised website for you, or plug this system into your current site. Either way, you’ll get a site that actually books jobs, not just looks nice.

How long does it take to get set up?

Most businesses are fully up and running in under a week.

We handle the setup, so you don’t need to touch the tech.

I’m not tech-savvy. Will this be hard to use?

Not at all. The system is designed for tradies who are busy on tools. It runs automatically, and you can manage everything from one simple mobile app.