CLIENT OVERVIEW
LM Connections is an innovative Australian manufacturer of time-saving tools for electricians. Their flagship product, the Conduit Fin, is designed to dramatically reduce installation time for electrical conduit, especially in commercial and multi-story builds. Founded and run by Luke Munchenberg, LM Connections started as a solution to the repetitive inefficiencies seen on job sites, with a vision to simplify and streamline electrical installations.
Despite having a high-quality and highly functional product, LM Connections struggled to gain traction in the market. Their website was underutilised, leads were sporadic, and the value of the product wasn’t being effectively communicated to their ideal customer segments—high-volume electrical contractors and wholesalers.
THE PROBLEM
Despite having a high-quality and highly functional product, LM Connections struggled to gain traction in the market.
Conduit Fin was relatively unknown in the market.
No lead generation strategy in place
Low-converting website and underperforming campaigns.
Product positioning lacked clarity, and awareness was limited.
A disconnect between traffic generation and actual revenue.
Limited CRM and email automation systems to nurture leads.
ACTIONS TAKEN
We created a custom-built client acquisition system for LM Connections
1. Rebuild The Funnel From Top to Bottom
Develop a complete paid ads funnel from TOF → MOF → BOF.
Install trust-building assets (video, testimonials, datasheets).
Add lead capture points across product and calculator pages.
2. Launch Strategic Paid Ads Across Meta & Google
Use Meta TOF traffic campaigns to generate cheap clicks.
Retarget with BOF lead generation campaigns offering a 20% discount.
Launch Google PMax for high-intent search capture.
3. Reposition Product Messaging
Highlight the core emotional benefits: time savings, pain relief, jobsite professionalism.
Add urgency via stock countdowns and exclusive waitlist access.
Rework headlines, CTAs, and emails for emotional resonance.
4. Implement Email & SMS Automation
Create nurturing sequences segmented by 25mm vs. 40mm interest.
Use automation to follow up instantly and build pre-launch waitlists.
Add scarcity-based email campaigns to drive conversions.
5. Tighten CRM Integration & Backend Automation
Integrate e-Commerce and online order systems.
Segment audiences by interest and install volume.
Build dashboards to track opt-ins, redemptions, and order values.
EXECUTION
We launched TOF traffic campaigns with click costs under $0.08, feeding a retargeting audience that generated leads at <$14. We repositioned the 20% off discount as a limited BOF offer and tested new lead magnets (e.g., datasheets, free sample box). Website pages were updated with urgency-based CTAs, banners, and scarcity messaging.
When the 40mm Conduit Fin sold out, we pivoted mid-month to a waitlist strategy and continued to collect leads while reducing ad spend.
RESULTS
A significant transformation across LM Connection's digital presence, lead generation systems, and sales process.
1,682 units of 40mm Conduit Fin sold out in just 12 business days
40+ qualified leads added to the 40mm waitlist
Launch their first direct-to-consumer eCommerce store
Establish a performance-driven marketing strategy tailored for product-led growth
Build a fully-automated CRM and email nurture system that continues to capture and warm leads daily
Generate waitlist momentum ahead of their next product restock
Create long-term leverage with a system that can scale into new product lines and future campaigns
More importantly, Luke now has the peace of mind that LM Connections has a scalable system to generate demand, nurture leads, and launch products—without having to restart from scratch.
"Working with Optics Media was a game-changer—within weeks we sold out over 1,600 units, built a solid waitlist, and now have a system in place that can scale with every new product launch." — Luke Munchenberg
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Let's see if we are the right fit to work together with a quick chat to see
where your business is currently and where your looking to go!
What Our Clients Say
"Couldn't have done it without you"
"Packed my calendar full very quickly! I couldn't have done it without you. It was so easy to get people to enroll in my classes and you're always there when I need help. Thanks mate!
Wade Hooper
"My website looks amazing"
Reece’s business has grown tremendously. After launching his new website, he now attracts more clients and has a professional online presence that reflects the quality of his work.
Reece Howell
"Over 120+ Leads in one month"
Over 120+ leads in just one month with our system! By streamlining his process, Luke was able to focus on closing deals while we kept his pipeline full.
Luke Munchenberg
Frequently Asked Questions
How does your AI-powered lead generation work?
AI-powered lead generation uses advanced algorithms to identify, qualify, and nurture potential customers, ensuring higher quality leads that convert more effectively. We run highly targeted ad campaigns that direct leads to your business. Our AI qualifies those leads and books them into your calendar.
How does AI help my business grow?
AI automates tasks like lead nurturing, follow-ups, and data analysis, freeing up your time and optimising conversion rates.
Can I choose which types of services you focus on?
Absolutely. We tailor our campaigns to target the types of jobs and clients you want most.
How long until I see results?
Many of our clients see an increase in booked jobs within the first 30 days of working with us.
What industries do you work with?
We work with a range of industries, delivering tailored campaigns to fit your specific needs.
Can I track the progress of my campaigns?
Yes! We provide real-time analytics so you can monitor your campaign’s performance and ROI.
What if I'm not tech-savvy?
That's exactly why we do everything for you. You don't need any technical knowledge.
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