Mudgee Rides

CLIENT OVERVIEW

Mudgee Rides provides premium transport and private winery tours across the Mudgee region in Central West NSW. From door-to-door airport transfers to bespoke wine-tasting experiences, the business is known for local knowledge, exceptional hospitality, and a personal touch larger operators can’t match.

Owner Ric had everything to grow — high-quality service, strong demand potential, and a loyal customer base. What he lacked was a system to turn potential into consistent, predictable bookings.

THE CHALLENGE

Before working with Optics Media, Mudgee Rides ran almost entirely on manual effort.

Ric handled enquiries by hand, follow-ups were inconsistent, and the website was outdated and low-converting.

Website didn’t reflect the premium experience

No automated system to capture, manage, or follow up leads

Enquiries slipping through the cracks while Ric was on the road

Lack of visibility on which marketing channels were driving bookings

Time spent chasing enquiries instead of running tours

The result: a business working hard but leaving significant revenue on the table.

The solution needed: infrastructure to capture and convert interest into bookings.

WHAT WE BUILT

We delivered a complete client acquisition system built around Mudgee Rides’ operations and customers. It wasn’t just a website — it was a system that captures interest, nurtures leads, and converts enquiries into bookings automatically.

1. High-Converting Website

Designed and developed a sleek site that clearly communicated his offers and made it easy to book or inquire.

Fully redesigned, mobile-optimised, and clean
Focused on converting visitors into enquiries
Clear, consistent booking CTAs
Trust signals and local credibility throughout

2. Automated Enquiry Management

Centralised app & dashboard for all incoming leads
Instant notifications for every enquiry
Prioritised visibility whether Ric is on-site or in the office

3. Follow-Up Automation

We built out automations inside his CRM to ensure leads were followed up with quickly.

SMS and email sequences for confirmations, reminders, and nurturing
Reduces no-shows and recovers cold leads
Keeps every enquiry active without manual effort

4. Social Proof Engine

We set up Google Review automation to build social proof and increase online trust.

Automated post-tour review requests
Steadily growing bank of authentic reviews
Builds credibility directly on website and booking pages

HOW WE DID IT

Within 2 weeks, the new website was live, automations were configured and tested, and Ric was receiving real-time notifications for every enquiry.

The system immediately replaced manual work: capturing leads, sending follow-ups, prompting reviews, and maintaining a healthy pipeline - allowing Ric to focus on delivering outstanding tours and transport services.

THE RESULTS

The impact was immediate and measurable:

✅ Multiple inbound enquiries per day — up from just a handful per month

✅ FSignificant increase in confirmed bookings, all automated

✅ Manual admin reduced, freeing Ric to focus on operations

✅ Mudgee Rides positioned as the leading premium transport and tour operator in the region

✅ Expanded fleet and service capacity to meet growing demand

Ric no longer chases enquiries — the system does it for him, driving consistent growth.

IN RIC'S WORDS

“Much love to Matt and the team at Optics Media for the seamless website setup and app. Mudgee Rides transfers have literally taken off since! Everything’s running schmick and we couldn’t recommend them highly enough — thanks guys!”

— Ric, Owner, Mudgee Rides

WHY IT WORKED

Mudgee Rides didn’t have a demand problem; it had a conversion problem. Excellent service alone wasn’t enough - what was missing was the infrastructure to reliably turn interest into income.

By combining automated lead capture, follow-ups, and a high-converting online presence, we gave Ric a business that grows even when he’s on the road.

Outcome: not just a better website, but a complete acquisition engine working 24/7.

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Frequently Asked Questions

What exactly does this system do?

This is an all-in-one website and marketing system designed to get more jobs from your website, even when you’re busy on-site.

It does three main things:

- Sends instant replies when you miss calls.

- Automatically follows up on quotes that go quiet.

- Tracks where your jobs come from, so you know what’s actually working.

Do I need an existing website to get started?

Nope. We can create a brand new mobile-optimised website for you, or plug this system into your current site. Either way, you’ll get a site that actually books jobs, not just looks nice.

How long does it take to get set up?

Most businesses are fully up and running in under a week.

We handle the setup, so you don’t need to touch the tech.

I’m not tech-savvy. Will this be hard to use?

Not at all. The system is designed for tradies who are busy on tools. It runs automatically, and you can manage everything from one simple mobile app.